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Chapter 13: Producing Newsletters and Brochures

April 20, 2010

Tips for the ideal layout for newsletters or magazines:

  1. Use white space to your advantage- it’s ok to have it.
  2. Vary your paragraph length
  3. Break up longer stories with subheads in bold
  4. Use bullet list
  5. Use only 2 or 3 fonts
    1. Variety should  come from different size types
    2. Keep articles relatively short- creates more interest for readers
    3. The inside pages should balance one another
      1. If you use strong graphics on one page then balance it with large headlines or graphics on the facing page!

*This information has been taken from the sixth edition of Public Relations Writing and Media Techniques by Dennis L. Wilcox.

Check out this video for tips by art director and design critic Angela Riechers. In this video she shows how to layout a design for a food magazine.

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