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Chapter 11: Getting Along With Journalist

April 11, 2010

  • When a PR professional adds a bunch of hype to their news release it can make it seem commercial-like and therefore not worth the journalist time.
  • Keep in mind who the journalist’s audience and make sure your press release is worthy of becoming a story.
  • Proper format is key when sending a news release to a journalist
  • Follow journalist deadlines
  • Make sure there is a “news hook” and a clear connection between the promotional item and the news you are announcing. (PRWeek)

*This information has been taken from the sixth edition of Public Relations Writing and Media Techniques by Dennis L. Wilcox.

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