Chapter 10: Distributing News to the Media

April 10, 2010

1. Online newsrooms should have these five key components:

  1. Contact Info
  2. Corporate Background
  3. News releases and Media Kits
  4. Multimedia Gallery
  5. Search Capabilities

2. Online news releases should include these key components:

  • Keywords
  • Enhanced URL
  • Anchor text/ embedded keywords
  • Multimedia content
  • Social Media Tags

(taken from Vocus, owner of the distribution service PRWeb)

3.  Electronic newswires are the new way to distribute news releases online. Online sites like Business Wire, PR Newswire, and Marketwire distribute these multimedia news releases all over the World Wide Web and allow journalist to access the information in a more efficient manner.

*This information has been taken from the sixth edition of Public Relations Writing and Media Techniques by Dennis L. Wilcox.


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