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Chapter 9: Writing for Television and Radio

April 2, 2010

  1. Radio News Release: is a written new release for the radio
  • Written in all caps, and double space
  • Formatted like a regular news release in regards to letterhead, subject, and contacts
  • Give length of radio news release
  • Most announcers read 150-160 words per minute
  • Written in conventional style=short and strong sentences

2. Audio News Release (ANR):  is a recording of the radio news announcement

  • Two forms:
    • Someone in radio voice reads the whole announcement
    • Use announcer and sound bite from customer, celebrity, etc
  • Preferred length is 60 seconds

3.  Public Service Announcement (PSA): is an unpaid announcement that promotes the programs of the government, serves the public or is for a nonprofit agency.

  • Can be 60, 30, 20, 15, or 10 seconds
  • Submit multiple PSAs on the same subject in various lengths
  • Mail or email scripts to director of public or community affairs NOT the news department
  • Keep it simple
  • Localize your PSA

*This information has been taken from the sixth edition of Public Relations Writing and Media Techniques by Dennis L. Wilcox.

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