Chapter 6

March 7, 2010

Once again here is some information that I found interesting from chapter 6, Preparing Fact Sheets, Advisories, Media Kits, and Pitches. If you want to know more about this check out the book: Public Relations Writing and Media Techniques by Dennis L. Wilcox!

  1. There are several types of fact sheets: one for an upcoming event, a one-page sheet giving key facts about an organization, one that summarizes a new product’s characteristics, or a question-and-answer format!
  2. A basic media kit includes:  A main news release; a news feature; fact sheets on the product, organization, or event; background information; photos and drawings with captions; biographical material on the spokesperson or senior executive; and some brochures.
  3. From reading the chapter it is easy to see that almost everything is moving from paper to electronically. What is scary is for me to think about is if you don’t back up everything you work on it can all be lost in a matter of seconds if your computer crashes or you get a virus.

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