Chapter 5

February 27, 2010

Here is a list that I personally found very helpful for writing a news release. You can find this tip in more detail in Public Relations Writing And Media Techniques by Dennis L. Wilcox
From Alan Cruba
“10 Classic News Release Mistakes”
1. Failure to provide a headline
2. Boiler-plate
3. Spelling and grammatical errors
4. Punctuation errors
5. Hyperbole
6. Documentation
7. Contacts
8. Too long
9. Localize
10. Be accessible all the time. “The best news release makes the media come to you. Opportunity ceases after the third ring of your phone.”


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