Chapter 4: Finding and Making News

February 17, 2010

When ask the question, “What is the difference between advertising and public relations?” The answer could be answered by this chapter “Finding and Making News.” A public relations professional has to get their event or company recognized to get into the news (or other media) while with advertising you pay to have product or company put into the media.

What makes news?

  • Timeliness
  • Prominence
  • Proximity
  • Significance
  • Unusualness
  • Human Interest
  • Conflict
  • Newness

Public Relations Writing And Media Techniques by Dennis L. Wilcox


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